The ergonomics of a website is now a significant parameter and a marketing lever in its own right.
As soon as you design your online store, whether, in e-commerce or Dropshipping, you must think about your graphic charter and the layout of your different pages. To help you, I list in this article 3 tips to improve the user experience and the ergonomics of your site.
What is ergonomics?
Ergonomics is a term coming from two Greek words: “ergon” which means “work” and “nomos” which means “law”. From a psychological and physiological point of view, it is a study of the work environment focused on the human being. In other words, ergonomics refers to the current state of knowledge about improving the work environment, both in terms of comfort and safety.
What is the ergonomics of a website, the UX design?
The principle of website ergonomics or UX (User Experience) does not differ in any way from that applied to the workplace. It is about improving the level of comfort of a site to allow visitors to feel comfortable. Hence the notion of user experience.
More concretely, this will require the implementation of different optimization strategies to facilitate and improve :
- navigation to understand the site,
- the layout of the content and visuals,
- the highlighting of the different information and the readability,
- the performance of the site: access and fast navigation,
- the feeling of security: optimization of the code to avoid errors when users visit the site.
Navigation and clarity
A clear and simple menu
Although it is quite possible for a visitor to discover the different pages of the site without being guided, an the efficient menu remains essential for good navigation. When a visitor is looking for specific information, he will certainly not spend time browsing your entire online store. Especially since Google has offered him a good twenty pieces of information from competing sites, so he may quickly leave your site if he does not find what he is looking for. A clear and simple menu will allow him to do his research better in order to find what he is looking for more quickly!
Focus on relevance and simplicity
A good organization of information on your website is essential if you want to score points with visitors. It will indeed allow users to find the different information more easily in the first place, and secondly, it will help Google robots to better analyze your pages.
The user path
The aim here is to understand the behavior of your customers on your e-commerce site in order to optimize the customer journey and therefore the conversion. This consists in analyzing and improving the different processes within the online store: product selection, ordering process, etc. This will allow you to understand the expectations of your users and make the purchase much easier and more adapted to their needs. With this approach, you will make the navigation of your site more pleasant and create a universe specific to your audience.
The visual aspect
Today, the UX of a site is one of the priorities for the graphic designer on which he must imperatively work. The “wireframe” or visual model, are among others part of the essential functions to take into account in the creation of a site or the optimization of the user experience.
Thus, the UX has for main functions to ensure :
- readability: ergonomics and clarity
- Contrast: the different elements such as colors, lights and shadows must allow to highlight what we want to highlight (most often a CTA)
- responsive design: this means designing a site whose navigation is adapted to different media (computer, smartphone, tablet …).
The performance of a site is measured through different elements: access speed, information display speed, transition speed between the different pages, etc. Today, with the constant evolution of browsing technologies and more efficient hosting providers, visitors are used to high-speed Internet. They don’t like to wait long for a web page to load.
If this is the case on your site, consider reviewing certain points, including:
- Image size. Avoid large images, they will slow down the loading of your pages.
- Access to the database. It can be contacts, products, services… The slower your database is, the more the access to your site will be negatively impacted.
- The state of the server: hard disk, memory…
- The bandwidth of your site.
All these elements contribute to a better performance of a website and thus to better ergonomics and user experience.
Ultimately, the goal is to improve the conversion of your dropshipping site to boost your sales and revenue.