Now that you know what dropshipping is and you also know how it works, you may be thinking about starting your own dropshipping business.
But wait! Before you embark on this new adventure, there are some things you need to know. You’ll probably agree if someone tells you that before you do something for the first time, you have to prepare for it.
If you are going to speak in public, you prepare the speech. You want it to go well and you try to imagine how it will go, you study what position to have on stage, what tone to use, where to look.
It’s the same when starting a dropshipping business.
Before you start, you need to prepare the ground well. What do you want to sell? Can you sell any products? Who will be your dropshipping supplier? Answering these questions from the beginning can make all the difference, having a business plan can be fundamental.
Today, in this new dropshipping article, we want to help you make your business a success.
To do this, we give you the 7 keys you need to know before starting an online dropshipping business. Keys to help you develop your dropshipping business plan.
1-Choose the right market niche.
Choosing what to sell is one of the most complex factors when starting an online dropshipping business. Although one might think that everything has been “invented”, the key is to find products or services that are innovative or not widely used in the industry so that you can “reinvent” them.
You can use tools such as Google Trends, Google Keyword Planner, or Ubersuggest.
You can search for products and find out if they are trending if they are highly searched. So, to find the perfect niche, you need to ask yourself the following questions: who do you want to sell to? Choose your target audience and, little by little, study them to find a need to satisfy.
You can study several segments of people to find the right one.
This is one of the most important keys when creating your dropshipping online store. Once you have clearly found the product to sell and who to sell it to, it is time to find the perfect supplier.
2-Select the best dropshipping supplier.
Now that you know the type of product you want to offer in your store, it’s time to find the right dropshipping supplier. It is necessary to do good research, to choose a supplier you can trust.
If you can’t find the right supplier to offer the products you want, it is advisable to do a market niche search again.
A supplier for this type of business must comply with a series of requirements, such as having a wide variety of products, that is to say, a vast dropshipping catalog, as well as good logistics to make shipments on time and, to do this, also have stock.
Another important characteristic, for the future, maybe its range of action, that is, you may prefer a supplier that sends throughout Europe, in case you decide to expand your market later.
3-The e-commerce platform you use is the key
Before creating your dropshipping online store, you must choose the platform you are going to use. To do this, you can look at different factors, such as intuitiveness in its back office and front office (what users see). This will allow you to manage your business more easily while increasing your purchases.
Having an online store that allows for full integration with your dropshipping supplier is essential to launching a business with these features.
There are dropshipping wholesalers that offer you complete solutions, with which you will only have to worry about getting your online store known and selling once it is launched.
4-Means of payment.
Although it may seem unimportant, it is essential to offer the appropriate payment methods to your customers. Discover the market and activate in your online store the payment methods most used by your potential customers.
If you offer more than one payment method, you will be able to reach more users: credit card, bank transfer, or PayPal are the most common, but nowadays many other payment methods are used successfully.
Once you have your online store, it’s time to work on getting users to your dropshipping store. SEO positioning is one of the most useful tools. Focus the content of your online store on the keywords with which you want to appear in search engines.
Good SEO positioning can be the key to getting the quality traffic your online store needs to start selling.
6-Notice of your online store
Prepare your online store so that the users who buy there become your best ambassadors.
Use trusted platforms that verify their reviews and with which it is easy to ask for feedback from your customers after their purchase. Put reviews in your online store, as well as the trustmarks that these platforms offer.
Take into account that a large majority of users seek the opinion of other users before buying.
7-Investment in advertising.
Yes, to start your online dropshipping business, you need to invest in advertising. Before you start creating your online store, create a part of the budget dedicated to online advertising.
Ads on Google Ads and social networks such as Facebook, Instagram or Twitter, are keys for users to start knowing you.
It is complicated to reach your target audience when you start from scratch, that’s why we advise you to take advantage of the different options available on the market to promote your website.
7 +1. Don’t give up at the first opportunity.
Before you start your dropshipping business, you should know that the beginning is never easy. The first time you speak in public, your voice shakes, you doubt what you are saying, but you don’t give up, you move forward and your speech eventually goes well, you overcome the difficulties and the audience eventually applauds you.
The same thing can happen with your online store.
The first few weeks will be tough, starting to get traffic will put you ahead, but don’t give up. Perseverance is one of the best tools for success. If you’re looking for the right time, it’s now. If you work day in and day out to get there and follow these key points, we are sure you will be able to have a successful dropshipping business.