Black Friday has become one of the most important dates of the year as far as sales are concerned.
Traditionally, in the United States, it is the starting point of the Christmas sales, which is celebrated the day after Thanksgiving night, actually the fourth Thursday of November. This tradition has spread around the world, becoming nowadays a marked date in the Spanish trade calendar.
During the campaign, small and large companies make big discounts on their catalogs for several days, linking these discounts to Cyber Monday, which is celebrated the following Monday after Black Friday.
If you’re wondering how to generate more sales during this year’s Black Friday
Mark November 23 in your calendar: the dropshipping model is a good sales option for that day. The key is that e-tailers can sell more without experiencing stocking or shipping issues. In recent years, the Black Friday phenomenon has grown, to break records in 2017 with an increase according to Netrica, in orders from Desktop of 32.8% over 2016.
And although Black Friday is not the issue of a single day, Friday remains the strongest day in terms of sales. And as we can see in the following chart from Criteo, Friday continues to reach the highest levels of the month.
So what can you expect from Black Friday 2018?
During Making Science’s How to successfully implement digital strategies for Black Friday, it is stated that a 13% increase in sales is expected, based on Black Friday last year. Searches with the words “Black Friday” and “Cyber Monday” have increased 14 times over the last 4 years, a clear example of the evolution of Black Friday.
Through dropshipping, any e-commerce can increase its product catalog by getting a large number of sales without worrying about shipping them.
If you want to know more about dropshipping We recommend you not to miss our article “What is Dropshipping and how does it work?”.
During 2018, many companies have started to use this distribution model, managing to reduce inventory management so they can invest more in items like marketing.
The forecasts are among the best because taking advantage of the benefits of dropshipping, it is expected that in 2019 merchants will have more economic resources to capture new customers and, naturally, to retain those who are already.
Advantages of dropshipping for Black Friday.
Thanks to the dropshipping model, you will be able to enjoy great benefits during times of the year with a large number of sales, like Black Friday. Below, we highlight some of these advantages.
Don’t worry about the logistics.
As I told you, one of the great advantages of the dropshipping distribution model during Black Friday is that you don’t have to resort to either efforts or expenses related to the sending of orders.
Avoid order delays, your dropshipping supplier is prepared to cover the great avalanche of orders, which occur at this time.
Expand your catalog as you wish.
A dropshipping supplier can offer you a large number of products, divided by categories, that you can include in your e-commerce. Although you don’t have managed stock in your store, you can use your dropshipper once you’ve made sales, so you increase your sales opportunities.
Promote the top categories of Black Friday.
No matter what sector your e-commerce belongs to, you can use dropshipping as a complement to your online store, to increase your catalog and have the best selling categories of each time of the year.
According to Google, 58% of the searches made on Black Friday are for the term “technology”, so you already know which products you should promote in your e-commerce at this time.
With the dropshipping model, you can promote the categories with the most sales without having to worry about shipping.
Concentrate all your efforts in promoting the best selling products of the moment on your online store, and in reaching your potential customers.
If you finally choose this dropshipping model, remember to plan your Black Friday marketing strategy well, which will help you achieve better results. Then, we advise you to follow some ideas we talk about on BigBuy to increase sales during Black Friday 2018.