Dropshipping has become the new fashion on the web
For a few years now, for all entrepreneurs who want to develop their own business, dropshipping has become the new fashion on the web. It has to be said that this marketing method has an inescapable advantage: it is not necessary to buy stocks, which allows you to use all the available budgets for communication and sales optimization.
But, as in every movement
Many marketing “influencers” are condemning this method of marketing through videos and articles that are becoming clearer and clearer, and claiming that dropshipping is a scam. Between the 2.0 trainers whose only intention is to sell you their pieces of training and the detractors, it is difficult for Internet users who are considering launching an online sales adventure to have a clear and shared opinion.
Is dropshipping really a scam for customers and an opportunity for aspiring entrepreneurs?
Is it really possible to make money by selling products without stock on the web? I have decided to answer as objectively as possible to the different arguments used by the critics, hoping that you will have the answer that suits you best.
The main arguments of dropshipping detractors
Here are the three most frequently mentioned arguments, which consider drop-shipping as a scam. “the Droshipper buys cheaper products on another platform”
When the seller chooses to sell the product at a higher price or negotiates with the supplier to give a discount to allow the seller to make a profit, it is a transaction. Since its existence, this is the origin of the trade!
Since the dawn of time, merchants have bought products, adopted margin rates and sold them.
The added value can be related to the way he selects the product, which is the only product sold in his sales area. For example, in the Middle Ages, merchants traveled the world to bring back spices and other exotic products. They bought these products in Africa or Asia and then sold them in Europe because these were the only products that had them. This is the principle of Buy / Resell!
On the Internet, compared to its competitors
The added value of a distributor can reside in the marketing technology he will use to improve his products. When users search for a product in search engines (google), it can also appear on the site at an appropriate time … the principle is the same, but it is digital.
Therefore, I think the mailing should not be the end of the transaction
But should be a way to market products without having to incur the cost of inventory. The real value, that is, the value that allows the seller to make sales, is how they sell their product line, so that’s what drives people to buy their products over their competitors.
The famous TV shopping programs that are often on TV, also do Dropshipping.
Also, please note that the famous TV shopping programs that are often on TV, also do Dropshipping. They showcase the supplier’s product, which allows them to have a discount on the final selling price, and therefore finally allow them to make a profit.
No kidding, this is dropshipping, right?
“Nobody will buy our products with an estimated delivery time of 3 weeks”.
This is a typical argument from people who hate dropshipping. They believe that dropshipping can only be done through AliExpress and other Chinese wholesale sites like Alibaba. If you sell products from Aliexpress suppliers, you should also know that you could choose a delivery time between 15 and 20 days maximum.
Of course, the delivery time is an important challenge for your customers, which is not a secret anymore.
However, we will always come back to the value proposition you want to offer to customers: what prepares prospects to wait 2 weeks before receiving their orders? Your price advantage? Trust in merchant sites? Impulse buying? The situation is quite simple, find arguments that allow them to wait 2 weeks.
Be aware that dropshipping is not limited to Chinese suppliers.
I will also talk about it in my next articles nevertheless find small traders, who are experts in their sector, but do not know how to promote their products and propose them to sell their products. Therefore, please note that despite the long delivery time, it can still be sold with an effective sales strategy. Also, don’t hesitate to change your supplier in order to drastically improve your delivery time!
“It takes years of work to make a living at it.”
Another way of saying that dropshipping is a scam is that entrepreneurs who have started out are not aware of how much time it takes to make a living in dropshipping. It’s a reality just like in any other field, can they name me an industry that requires no effort? none of course, because it’s pure logic.
Yes, to make a living in dropshipping, you have to work hard.
Indeed, I agree that thousands of sales cannot be generated by launching your first advertising campaign on Facebook. Like any business startup, you will need to be trained in the marketing techniques of the industry in question to master the best strategy for selling products on the Internet.
With carefully designed ads, you can generate income.
However, to make it a major business, you will need to give yourself the means to succeed, and spend time and start-up capital to succeed in this field. Is dropshipping a scam? No, as in every field of activity, you simply have to invest time and money to get your first results.
My opinion on the subject
No, dropshipping is not a scam, far from it, it’s a marketing method that allows you to sell online without spending hundreds/thousands of euros to create a stock of products. The direct selling business is like any other business creation: to make money, you have to be smart, 100% invested, and spend time training to master the technology of selling on the Internet.