The future of eCommerce is uncertain.
Experts are pondering on whether or not there will be a paradigm shift in 2021? If we take into account how chaotic this year has been for commerce worldwide, some sectors have excelled and digital sales represent one of these few niches that achieved great success.
The restrictions imposed by quarantines, confinement, etc., have driven consumers to adopt more “digital” behaviors:
They now prefer apps which allow them to shop from their homes “It is undeniable that the context has changed our practices of consumption, and generated a certain level of awareness. After all, isolation does not lead to any sort of self-reflection about ourselves or how we fit into this world?”
“In what ways have they really change? We are never more in need of contact than now.”
We live in a personal society, riveted to our screens, we too often forget what surrounds us. Despite everything, the lack of contact has logically engendered…a need for connection. Creating links is one major challenge for the eCommerce of tomorrow.
In a study of Salesforce, it was shown that 67% of consumers want to support small businesses.
Additionally, the survey found they would spend more and be online when supporting them (63%). After all, isn’t man’s adaptation to his environment a sign of his amazing ability to renew himself to face adversities?
In the next few years, physical stores will certainly remain the preferred place of purchase, even if consumers will more easily decide to go to those who have also been able to provide certain services (brick and clicks).
Consumers want to buy what they need at the moment they decide to buy it and to have it delivered where and when they want.
Platforms that connect small local businesses and allow customers to buy directly via their smartphone, such as Le Drive Local has made inroads thanks to a double need: people who are often numerous in a store do not necessarily pay attention to the products on offer, while this can be difficult for people who work
The time of basic home delivery is over.
These last few months have seen the drive explode for grocery purchases, due to its “without contact” aspect and click-and-collect options – as well as deliveries in lockers or personalized deliveries that one can follow step by step–are all other offers favored by customers seeking practical and qualitative experiences.
The second-hand market will explode in the coming years, according to Boston Consulting Group.
This year it is estimated that this industry has a value of 30 – 40 billion dollars and should grow by 15% per annum over the next five years. This already dynamic sector experienced important growth with LeBonCoin’s delivery service for its customers as well as strong brands such as Vetements, Acne Studios, or Maison Margiela.
Your consumers need to be taken in hand, and for you to give them a seamless, even unexpected experience:
A product found in a few clicks, an order placed quickly with care for fast and accurate delivery. Even if the French don’t really like this sometimes greedy after-sales service that can have repercussions on your brand image.
At a time when e-commerce is exploding, it would seem that business travel is in sharp decline; so what is still the place of contact?
Certainly, the unprecedented health crisis that is currently affecting our world has forced us to adapt our habits. However, we will always need to meet and this will be difficult to do if no one travels anymore!
As consumers, we are aware of our impact on the environment and this has changed the practices we should be doing.
Ironically, local commerce will probably be able to develop thanks to digital technologies that allow closer globalization between merchants and customers. Welcome to a remote world where contact is essential.