Mother’s Day is one of the dates to highlight in any company’s calendar
Of course, this also includes online activities. As we all know, more and more users are looking to buy gifts for their loved ones on the Internet. In the days leading up to this holiday, Internet shopping increases, and all e-tailers do their best to attract users. If you have an online dropshipping store in which you sell products for gifts, you can also make your online dropshipping store sales increase. How? Here are some tips
6 ideas to improve your Mother’s Day sales
1-Find a perfect dropshipping supplier
If you’re here, then you already know what dropshipping is, and how it works. And you may already be working with this business model. So it won’t be a surprise if we tell you that it’s important to find a dropshipping supplier that meets your expectations.
Moreover, if you are planning to celebrate important dates like Mother’s Day in your online store, you need to find the perfect travel companion, a dropshipping supplier with the right products for this kind of campaign, like original gifts, gifts for women…
2-Activate special categories on your website
To make it easier for users who are looking for a gift for Mother’s Day, you can create a specific category: gifts for mom, for example.
In this category, you should include all the products that you think might be a special gift for a mother.
In general, you can offer any gift you can think of for women, ranging from technology products to other products such as clothing or perfumes.
3-Offer original products, stand out from the competition
As we know, perfumes, cosmetics, or jewelry are a safe bet, but these items are present in many online stores. We don’t mean that you shouldn’t have this type of product on your website, but we advise you to offer original products as well.
The more original these products are, the more they will catch the attention of your users, so there will be more chance that they will end up buying.
4-Make your promotion in the right place
If you’re running a Mother’s Day promotion, users who enter your dropshipping online store should know about it. Create a banner or slider and add it to the homepage of your website. Highlight the most original gifts and make them curious to enter that category you created for them.
Also remember that the specific category you have created should have a design in line with the promotion, with Mother’s Day. This can be the key to giving your customers a good shopping experience.
5-Make sure your products reach the right people
Once your category is created and your online store is ready to receive visitors looking for a Mother’s Day gift, you need to post on social networks that they will find on your website, everything they are looking for on this special day.
On the other hand, in your active campaigns, whether on Google Ads or Bing Ads, you can include specific keywords like mother’s day gifts, gifts for a mother, original mother’s day gifts, cheap mother’s day gifts, etc.
You can also use the images you generate for your website in ads on other, more visual social networks, like Facebook or Instagram. Create ads for that specific campaign, and try to get users’ attention.
5-Inform your customers first
This is an essential point because trying to attract new customers is as important as making sure that those who have already bought become regular customers. To do this, there is nothing better than to keep them informed at all times about the news of your online store.
In this case, don’t forget to send a newsletter stating that your website now has a special section dedicated to Mother’s Day, where they will find the best products to offer.
After that, you can also make posts on your social networks and make sure to drive as much traffic as possible to your online store.
What do you think of these tips?
These are just a few steps you can take right now in your dropshipping online store, to improve your sales for such an important date. Of course, there are many other steps you can take, but these are the most important.
We are sure that you will manage to differentiate your e-commerce from your competitors and reach a large number of users to improve your sales. Offer the best version of your website, adapt it for this day and you will certainly obtain more than satisfactory results.