Recently, social networks have become part of our daily lives.
This is especially true for companies, as it is an easier way to make their business known to millions of people. We could define them as a channel of communication, promotion, and purchase of products and services, allowing us to advertise! Although it may seem simple, there are a series of techniques to follow if you want to make the most of these means to advance your dropshipping business.
Choose the one that best suits your brand!
When it comes to choosing which social network is best for our promotion, we need to be clear on the fact that each one is unique, since they address a different audience, with very different consumption habits. That’s why it’s important to determine our target audience, i.e., who we’re talking to.
There are more and more networks that can be used to boost your dropshipping business.
The most effective networks to boost your dropshipping business. The most commonly used are Facebook, YouTube, WhatsApp, Facebook Messenger, and Instagram, among others. Before choosing which one we want to focus all our communication efforts on, we need to make a market study and determine which one best suits our business.
Trust above all else!
It’s important to engage with our customers, not only to create a sense of closeness but also to establish a dialogue that allows companies to get to know their audience in-depth and determine what products might be of interest to each of them.
It’s about maintaining positive communication, knowing their interests, and encouraging them to find out what you can offer them. In many cases, we fail to get the attention of potential customers because of a lack of knowledge about who we are and what we can offer. This brings us to the next point.
Project yourself beyond a simple “like”!
The world of social networks represents a unique opportunity to reach a large number of people with a single “click”. That’s why we have to try to get known through our customers, whether they recommend us to friends or family members, or even to their own followers.
This can be done in a number of ways, one of the most popular nowadays being raffles of our own products.
This method allows our followers to redirect potential customers to our profile, offering only a few of our products as a prize to the winner. This kind of lottery does not require much investment on our part and in most cases manages to attract many new consumers.
Another of the most used techniques is to offer discount codes for your store. This way, they feel more attracted to make a purchase.
Keep your profile active!
Content, content, and more content! Millions of statistics show that users are more attracted to accounts that generate valuable content. In addition, it’s very important to provide value, i.e. it’s great to publish our products and services, but it’s essential to combine this type of content with something more dynamic aimed at creating a brand community: surveys, videos, and even games! As we said before, the key is to know what our customers are looking for.
Make hashtags your allies!
The big question many people ask is: what are hashtags for? Well, hashtags are very useful for directing a keyword search to your profile. A very useful feature indeed, as without them, it would be very difficult for potential users to find the type of content they are looking for.
In the case of an e-commerce business, some of the hashtags we would like to use would be the following:
#Ecommerce #marketing #Sellonline #Online #Amazon #TiendaOnline… There are tools that can help you find the right hashtags for your business, for example, Strix, Hashtagify, or Ritetag.
Don’t forget the influencers!
Working with influencers can be the perfect way to make your brand visible. It is important to know how to choose because the selected influencer must represent in some way our values.
Working with influencers will allow us to reach our audience in a more natural and less intrusive way than other forms of advertising.
It is vital to make ourselves known and to add value to our brand, in order to distinguish it from the many others that exist. By following the tips listed above, it is possible to get the most out of social networks on a national and global level.