Imagine being able to design and sell your own clothing line on the internet.
Well, you can! The online retail industry is worth $102 billion and it’s going to keep growing overtime at a rate of 50%. Online fashion sales are expected to grow from just under $24 billion in 2016 up until 2024 when they will be valued at nearly double that amount($44.8 Billion).
With such huge numbers involved, now might be the perfect opportunity for some creative entrepreneurs out there who have always wanted their very own signature style but never found success by opening an actual store or boutique themselves before because of any number of reasons: not enough start-up money; too much competition nearby; no physical location where one could display all their What’s the best way to put your creativity on display? Starting a clothing line, of course!
And if you know what it takes to run one successfully from start to finish with minimal stress and maximum results, then this is for you.
We’ve compiled 10 steps that outline how to do just that; plus we’ll share some resources where both seasoned professionals and novice entrepreneurs can find more information when they need it.
Start by deciding whether or not starting a new business sounds like something you’re ready for:
Are there enough hours in the day (and money in your bank account) without sacrificing other aspects of life? Next up will be finding out what kind of designs interest YOU most–dozens upon dozens exist.
Starting your own clothing business might seem like an easy way to make money.
After all, you don’t need a degree or any training for that matter- right? Wrong! One of the biggest reasons new businesses fail is because nobody wants what they have to offer, and it would be tragic if you wasted time learning how to start this venture without ever seeing success in return.
What should I do then?
First: Figure out who will buy my clothes (the market). Next: Find where these people are located so that I can set up shop near them. Finally, get into contact with some potential customers just as soon as possible before somebody else beats me to it and offers better prices than mine! Remember not only being creative but also strategic.
A survey of the market is key when you’re starting in a new industry.
There are plenty of free and paid resources where you can make sure that there’s a need for what your company sells, from primary research on sites like Nielsen to secondary sources with information already collected such as MarketResearch.com or NPD Group reports.
The more knowledge we have about our potential customers, the better luck will be had at getting them to buy products through advertising campaigns–and it doesn’t hurt if they come back again after their first purchase!
Here are some primary market research ideas:
- Here’s a quick search for “crop tops” on Google Trends. It shows that they have been steadily popular over the past year, and are expected to spike as spring approaches.
- Identifying need is important because it connects with our target audience, which will be people who want or need your products – specifically those interested in crop tops!
And those groups are your target audience.
These people will be the ones you spend every day trying to keep as customers, and they’re what a successful online clothing store is built on understanding.
A good fashion business plan is a major component of your success.
It can help you make wise decisions, avoid mistakes and pitfalls that are common to new entrepreneurs, and have an easier time meeting deadlines for milestones so that you know when it’s the right time to take the next steps in growing your clothing line or company by considering expanding into other markets such as home goods (like bedding) or cosmetics.
To attract investors and partners, your clothing line business plan should be thoughtful, strategic, specific, and promising.
The U.S Small Business Association (SBA) offers great resources for writing a successful one! This is a basic list of things you should keep in mind when designing your clothing line. Remember not to compromise on materials and overall product quality, especially if it’s for any type of luxury or boutique brand; customers will be able to tell right away!
You never know when creativity might strike so make sure that you’re always prepared by carrying around a sketchpad with the ability to jot down new ideas and inspiration.
A major part of the clothing industry is making samples.
This step in production can make or break your design! A lot of people might think that they don’t need to create their own sample because it will be too expensive and take up a lot of time, but anyone who has ever made one knows how important it really becomes.
It’s not just about getting a feel for what you’re designing, either- an intimate knowledge of this process makes negotiation with factories much easier once you launch your line. And while at first glance some may find the technical side daunting enough as is (which we’ll get into later) there are small things designers should do now if they want to have any hope come garment season: build out your tech.
Clothing manufacturing is a tough game.
Just when you think that you have found the perfect company, they might turn out to be too difficult to work with or not what was promised in the contract at all. If this has been an issue for past experiences then take some time and consider these helpful tips before starting on your next project: Consider whether it’s best if someone else does more of the hard work while you reap most of its benefits?
You may want domestic manufacturers who can make sure every step goes smoothly without any issues because it will soon become their problem anyway! However, many overseas companies are much cheaper than those domestically which could save money from production costs over time but there’s always room for error.
Handshake is a great place to find local buyers for your clothing line.
If you’re from the US, this online marketplace will connect small businesses with wholesale distributors and manufacturers in America! It’s worth doing an old-fashioned search on Google because there might be industry meetups or networking opportunities that can help get started.
Need some design inspiration for your new clothing line? Check out this guide on how to find a manufacturer!
There are tons of details to consider when you’re working on branding such as the name, logo, graphics, and illustrations. You can even choose colors that will represent who you are or what inspires your brand personality.
If you want help with any step in the process don’t worry we have plenty of resources available online including guides on sourcing fabrics and suppliers so check it all out now!
Shopify has a ton of tools to offer, including – Logo design for companies.
Check out mine in the image below and see how easy it was! You can also find freelance graphic designers on marketplaces like Fiverr or DesignCrowd who will do your job at an affordable rate.
You’ll want to consider the overhead for running your clothing line, including how much you pay in rent and payroll.
This costs money that will be cut from profit if you set a too low price on an item so it’s important not only to include COGS but also these other expenses when deciding what is appropriate.
One way to price your products is by doubling the original cost.
If you can make a blouse for $10, it might be sold in stores at $20, or wholesalers could buy them from you and sell them online for double that amount of money–$40! One common pricing method is called the keystone markup because retailers will simply increase their product’s prices as though they were moving up levels on an inverted pyramid.
So if it costs you – say – 10 dollars (or euros) to manufacture a simple blouse, then store owners may set its retail mark-up at 100% ($20), while wholesale buyers instead pay 50% more than what was charged originally (- 20 x 2 = 40).
Online clothing stores are a great way to get the word out about your new creations.
However, this can be easier said than done if you’re not prepared for it ahead of time! You should start setting up marketing before launching an online store so that when the products come into fruition there will already have been groundwork laid and followers ready to buy in droves.
This is where Facebook Ads comes in handy; they allow people interested in what you sell access directly through ads on their News Feeds – without having to dig deep looking all over social media for them themselves or spend precious money searching elsewhere altogether (like AdWords). Remember: do as much preparation work beforehand as possible, because once things launch there’s no going back!
If you’re looking to save on advertising costs, focus your energies on organic social media marketing strategies.
Rather than spending money by posting banner ads or promoting posts through Facebook-paid advertisements with clickbait links, try creating quality content that engages and entices people to follow and shop with you.
Influencer marketing is a great idea for those tight on a budget: offer free items in exchange for shoutouts from social media users who have large follower bases within your target audience (we recommend using Instagram influencers!). Marketing is a tricky beast when it comes to building awareness for your brand or company – but don’t worry, there’s help at hand!
Learn all about navigating the marketing world from our Marketing Hub.
Hi! I’m a small business owner and wanted to share with you some of the things that helped me get started. One thing is making sure we’re going easy on ourselves by setting realistic goals, for example, it’s not realistic to say we’ll make a million dollars our first year (though it can be!).
However, if your goal was growth-oriented this might help us ensure that you are choosing “arbitrary” financial figures which just aren’t achievable in an unrealistic time frame.
You’ve put in all the groundwork—setting up your site and building anticipation.
Now, you can finally launch! Be sure to keep pushing on those marketing campaigns; as with any journey, don’t forget to experiment and evolve along the way. Want to know the secret to find investors for your clothing line? Reach out and pitch them! They may not bite, but don’t give up.
You just need a little creativity when it comes down to attractively introducing yourself.
Introducing three clothing brands that are succeeding on Shopify: Khara Kapas, Pour Moi, and Rosemarie. These companies offer products made with quality materials to meet the needs of customers who want a natural or hand-crafted feel for their clothes.
The Candi Factory is owned and operated by Candice Levine, who makes all products from start to finish in Toronto, Canada.
The brand has a lot of personalities and it’s showcased beautifully on the company’s website. With her booming success as an entrepreneur that started with just selling clothes online through social media channels like Instagram or Facebook when she saw there was interest for people looking more unique fashion pieces but didn’t know where they could buy them yet at their fingertips then evolved into this business venture which now includes brick-and-mortar stores across North America too!
The time and dedication it takes to run your own clothing line can be worth the reward.
You need a passion for this type of work, but when you do find success, it’s amazing! What niche are you going to target? Read this whole article to learn how you can start a business and get the loans for it without any hassle.