That’s it! You’ve motivated yourself to launch your dropshipping store
You certainly know what to expect with the other content I’ve already shared with you. However, despite the equally notable advantages of this modern online business practice, you also need to know the various pitfalls in dropshipping to put all the chances on your side. Discover my tips that will help you manage and develop your business to succeed in online sales and avoid bad practices.
Do as the others do
In a few words, the first rule you have to implement when you start to trade online is to stand out from the others.
You know very well that the Internet is a vast expanse of land where every day a large number of online sales sites open their doors to the world if we only count those in France. Some of them are proving their worth by generating a large volume of sales, while others seem to be losing ground day by day.
But what is the secret of these big brands for whom the already well-established turnover is no longer enough for them to conquer new horizons?
We can’t say it enough, but you have to stand out from the other online stores. To do this, you must start by defining your identity. You must first have a brand name, a visual identity, and a logo that will stay in people’s minds.
Easy to say but it is a real challenge on the internet to differentiate yourself.
Your name and your logo will be the first elements that will allow customers to recognize you among the competition.
Another very important thing too:
focus on the “why” rather than the “what”. In dropshipping, it is obvious that many other e-tailers have chosen the same niche as yours, and maybe also the same supplier. It is therefore not surprising that you end up with the same product catalog.
In this context, you do not need to focus on your products.
You should focus on one or more aspects of your business that will make consumers want to come to you rather than to your competitors. For example, impeccable service, 24/7 customer service, unique and copywritten product sheets, etc.
Neglecting product sheets
You may not know that product sheets play an important role in your e-commerce store. Whether it’s for natural referencing or for your customers who need information before purchasing a product, they will be very essential throughout the life of your store.
One of the pitfalls in dropshipping concerning product sheets
However, one of the pitfalls in dropshipping concerning product sheets is the duplication of content. Many e-merchants make the mistake of using the product sheets provided by the supplier without worrying about Google which scrutinizes each of their pages. Personalized content allows Internet users to better find their way around your site and to promote conversion rather than files that are often too technical and classic.
You must also accompany your content with good-quality images.
They are essential and greatly influence the purchasing decision of Internet users. Hence the interest to order the products you are going to sell to make yourself beautiful pictures of your products.
Have your products only on your e-commerce site
If you also want to make a fortune with dropshipping, another thing to avoid is to sell products only on your online store. E-merchants, unlike traditional merchants, have the advantage of being able to extend their visibility and attract more people thanks to the marketplaces. They are often already very visited sites and have a strong reputation, so why not take advantage of it to bring more traffic to your site.
Marketplaces are very powerful web marketing levers that you should not ignore to develop your business.
Although most of them charge sales commissions, which is quite normal, the expenses involved will certainly not represent much compared to the sales you will have lost.
Forget about SEO and SEA
Among the essential web marketing levers to succeed in an online business, SEO and SEA are the parts that you must focus on. First of all, there is SEO or natural referencing which is the safest technique to ensure the sustainability of your business. It may take some time to build and forge, but it is well worth it.
Indeed, with SEO, you attract traffic in a very natural and spontaneous way.
To do this, you need to work on your product sheets, the images of your products, and the ergonomics of your website.
On the other hand, SEA also called paid search engine optimization, is a way to boost the visibility of your online store in a fast way in search engines.
It also allows you to attract qualified prospects thanks to different parameters that you will have previously defined. Therefore, invest in paid advertising campaigns to optimize your chances of developing your business.
In summary, selling on the Internet involves many steps that are all equally essential.
Although you don’t have to invest in the stock, you do have to allocate time and budget to ensure the growth of your business in the market. So, take the time to think about a memorable name for your dropshipping store, give it a visual identity that will reflect your entire business, help search engines and Internet users better appreciate your site thanks to personalized and perfectly polished content. And don’t forget to maximize your chances of being seen by Internet users by being present on marketplaces!