On February 14, Valentine’s Day is celebrated in many countries.
A celebration that dates back to the third century, when a priest of Turin (Italy), called Valentine, opposed a decree of the emperor Claudio II and, secretly celebrated the marriage of young lovers. This priest was sentenced to death on February 14, 270 and, for this reason, Valentine’s Day is celebrated on this date. This celebration aims to highlight the importance of love and has different names depending on the country: Lovers’ Day, Valentine’s Day, Love Day, or Friendship Day.
Today, this celebration has a very commercial connotation
although it was not originally commercial. According to SendCloud, In 2018, 1 in 2 couples celebrated Valentine’s Day. That’s more than 11.2 million internet users. In addition, 72% of these users spend between €50 and €100 on a gift for their partners on Valentine’s Day.
There are still many people who don’t like to give gifts on this day
But it’s a holiday that’s gaining momentum thanks to large warehouses and supermarkets. That’s why, if you have a dropshipping store, you shouldn’t miss the opportunity to promote it and increase your sales.
Product categories that make a success for Valentine’s Day
If there’s anything you need to consider when preparing your dropshipping store for this oh-so-public holiday, it’s the products you’ll be offering. And, there are certain product categories that are more popular on Valentine’s Day. Whether it’s for men or women, these categories are usually always the same. Below, we’ve outlined the product categories that you need to step up for Valentine’s Day. That’s because, in addition to flowers, these products are offered a lot.
Perfumery and Cosmetics
Perfumes are one of the most requested products. Along with flowers and other luxury items, perfumes stand out a lot in Valentine’s Day ranking. Christmas and Valentine’s Day are the times when these products are the most sold. That’s why we encourage you, if you have a multi-product or perfume-oriented dropshipping store, to increase the SKUs during this period.
As we said, luxury items are also among the most purchased products on Valentine’s Day. In addition, the average spend in this category is generally higher. Bracelets, pendants, earrings, watches… a sure gift that many users will decide to give to their partners.
Don’t forget, check out this category to include the best products.
Items in this category are also among the most requested items on lovers’ day. Clothing and accessories are always a good gift, and many users opt for this type of product when giving a gift.
If your dropshipping store is focused on fashion, you’re in luck, you just need to focus your website on selling on Valentine’s Day. Do the same thing if you have a multi-product store, demarcate the Fashion category in your banners or sliders.
Electronics and mobile products also stand out in the ranking of Valentine’s Day gifts. And many people prefer to give more technological gifts. Gifts that are in line with the life we lead today, where technology is a daily part of our lives.
If your dropshipping store is based on these types of items or, if you have them in one of your categories, don’t hesitate to promote them.
Finally, we would like to highlight in this article one of the favorite sections of our users: original gifts. In this section, you will find the most innovative and original products that our customers can find. These impulse products encourage the user to click. Original gifts can be the best ally. If you don’t have this section in your dropshipping store, we encourage you to have it. Here users can find the perfect gift, far from the traditional.
These are some of the top-selling product categories on Valentine’s Day
But if you want something more specific regarding this day, there are many dropshipping vendors that have wholesale Valentine’s Day products. Now that you know which categories to highlight during Valentine’s Day in your online store, it’s time to get to work and start working on promoting them for this busy time.
Steps to follow to promote Valentine’s Day in your dropshipping store
● Make your creations: banners, sliders, images for social networks… Everything you need to promote Valentine’s Day in your dropshipping store.
● Publish on your social networks the most marked products of your online store. Your Valentine’s Day promotions and everything related to this time of the year: interesting information, the history of Valentine’s Day… Captivate your users!
● Create an email marketing campaign: remind users that the time has come to buy a gift for Valentine’s Day. You can do two mailings, the second one for latecomers, which according to studies, over 60% of customers buy a gift at the last minute.
● Create ads in social networks or Google Ads. If you want to make a slightly higher investment, you can use this medium to attract new users or, reach those who already know you.
Help give love on Valentine’s Day and increase your sales during an important time of the year.