More and more entrepreneurs decide to invest in e-commerce
The most popular online business today is dropshipping stores. The fact is that, even though it is a business model that allows you to start without having to invest a lot of money because you don’t have to buy stock beforehand, dropshipping allows for the full flexibility of e-commerce compared to more traditional businesses.
Next, we share with you some keys or requirements to consider before setting up a dropshipping store, as well as some tips to promote this e-commerce.
Is it possible to have a dropshipping store without being a freelancer?
In our blog, we mentioned a specific article dedicated to the practice of dropshipping without being self-employed. To be clear, it is possible and impossible at the same time; it all depends on some aspects that we discuss in this article.
Anyway, don’t worry, there are ways to set up a dropshipping store and start selling without having to register as an independent, such as collecting societies for independents.
To open a dropshipping store you will need a dropshipping supplier
This sounds obvious but it’s not. Many times companies that sell products wholesale to their distributors have heard about dropshipping and start offering it without knowing how it works.
Make sure your supplier is 100% dropshipping and, better yet, that they offer turnkey solutions like dropshipping stores that are fully synchronized with your catalogs, it will save you a lot of trouble.
Which e-commerce platform should I use to sell?
This is where the tastes of each user come into play, more than anything else than their needs. We mention this because the two major e-commerce platforms that currently exist are very similar in terms of ergonomics and services. These two platforms are Prestashop and Magento, CMS 100% dedicated to the sale of products on the Internet.
There is also a plugin for e-commerce platform
In addition, there is also a plugin for WordPress, Woocommerce, specific and designed to integrate an online store of a website, however, for dropshipping stores, we recommend the previous, Prestashop or Magento.
How will I handle customer service?
This is the fourth question you should ask yourself. The positive side of relying on a drop-shipper specialized in this type of service is that the supplier takes care of the delivery and shipment of the purchased products, as well as the after-sales service in case of any incident related to the receipt of the order.
Communicating with your customers is very important
However, direct communication with the customer at the time of resolving these incidents must be done as the owner of the online store, so one of the preconditions that you must fulfill is to think and analyze how you will handle the complaints of your customers so that they are always (or almost always) satisfied.
What should I do to promote my dropshipping store?
Perfect. I’ve already thought of everything and planned everything to start and build my dropshipping store. What to do now? How to promote it?
What to expect
You don’t need to be an expert in marketing and communication to know that without a minimum of preparation, it is very difficult to promote a business via the internet.
There is no need to develop a complete marketing plan, but it is essential to know the tools I have to promote my dropshipping store on the internet: SEO positioning strategy, Adwords campaigns, e-mail marketing, social networks… it’s a whole world to discover!