Trust badges are a great way to show that your company is trustworthy and reliable.
This does not just apply to the e-commerce space but for all industries, even brick and mortar business owners need trust badges as well! To make consumers feel confident in their purchase decision, the store page or website should have these stamps strategically placed on them which will lead more people to buy products from you.
Every day, consumers are met with new sources of information and advertising.
What used to be an easy decision has become a complicated one that is riddled with uncertainties. As time goes on the more these problems have been compounded by social media is added into the mix; it’s now near impossible for any business to get through without establishing trust in their customer’s eyes – but how do you establish this?
Here’s why you should work on building trust with your customers.
Trust is the core foundation of any relationship, and in business, your clientele is one of the most important things to keep happy. But when money is involved, it can be tough for clients to put their faith in a company that they don’t know much about – which means establishing trust between yourself and them becomes even more crucial!
In the online world, we can’t trust anyone.
We’ve seen how many people have been scammed when they work hard to earn money only for someone else to take it from them through fake transactions or data breaches that leave their sensitive information vulnerable and easily accessible by potential thieves.
These malicious acts are what have made customers wary of spending cash on the internet- so much so that almost everyone is using gift cards instead!
The e-commerce space is a hard one to be in, given that there’s no face time with your customers.
This means you have to find other ways of establishing trust – and Shopify has an innovative solution for its clients.
By focusing on your customers instead of just your company, you will find that all aspects of marketing and sales skyrocket.
It is important to show the customer how much they mean to you by implementing trust badges into every aspect of their experience with your brand from checkout pages to email software.
Successful e-commerce websites have been able to get everything down to a tee. Everything you see on their site is strategically placed for the customer and it can work just as well with your store!
To be successful, first, know which trust badge works best in different situations.
There are four types of badges:
- Money-back guarantees,
- Third party security certificates such as McAfee Secure or Visa Secured Site Seal;
- Testimonials from customers who already use your products or services;
- Company history verification seals like Better Business Bureau Verified Company seal that show how long they’ve been around and if they’re verified by BBB (a nonprofit organization).
A final suggestion – social proofing icons like Facebook’s Like button where users don’t need any information.
As you can see, trust badges are everywhere.
They’re not just there to brag that they have it but for customers to feel more confident in the business and want them even more. There are different types of certificates out there too so make sure you know what one your company needs!
Payment badges are the most widely used because cart abandonment usually happens at this stage.
Check-out pages can be intimidating to some customers, especially if they have a history of being scammed online or heard bad stories from their friends and family. All those doubts might come back into your mind when you reach the checkout page in an attempt not to abandon the purchase together for fear that it’s another scam waiting for them!
We know this is a common concern of many business owners.
After all, who doesn’t want to make their customers feel safe and trust them? By adding logos for these familiar brand names like Visa, Mastercard, or Paypal on your checkout page it gives the customer that feeling – as well as showing off how reputable you are!
The first step in creating an appealing online store is making sure our customers feel secure while checking out.
This means having recognizable icons from payment providers like Visa, MasterCard or PayPal displayed at the bottom of your check-out screen so shoppers have peace of mind knowing they’re dealing with an authentic company when purchasing goods from us. We show off just how trustworthy we are by displaying those symbols associated with some multinationals.
Keeping your customers safe when they’re shopping online is important, and that can be a challenge.
Luckily we have these awesome badges to help you do just that! They address all of the security concerns from phishing websites and hacks by letting people know whether or not it’s a secure website before clicking through.
Beyond just shopping online, a website’s SSL certification is important for any business.
The technology prevents the exchange of sensitive information between customers and businesses while also securing it from hackers or other attacks. Shopify offers this protection to all their stores so your private data stays safe with us!
Those McAfee and Norton icons are more than just assurances for your customers’ money.
These security badges mean that you can confidently purchase items from this website.
What’s the worst thing that can happen to you when shopping online?
The answer is simple; your product might not work. This fear makes it difficult for many people to make a purchase, especially if they don’t get an opportunity to see how their new item will look and feel in person before buying.
That’s why any retailer worth its salt offers some type of money-back guarantee so shoppers have more confidence while checking out!
By showing the money-back guarantee badge, it helps customers feel more at ease.
By doing this they can clear out half of their doubts and can get a refund if there is an issue with the product. It also makes your business seem more legitimate which in turn increases confidence from both you as well as them.
These return badges are a way for stores to push customers into buying products, and they give an extra sense of security in case something goes wrong. It’s like having the guarantee that if you don’t want it anymore or if there is some kind of problem with your purchase then you can always go back!
Would you be more likely to buy a product if the shipping fee didn’t exceed your estimated value?
Sometimes these customers don’t continue buying when they see that. A free shipping badge on the check-out or product page can play an important factor in conversion rates for online stores, like 3wishes who have made their return process and delivery badges easy to find with just one click; so users never experience any headaches while purchasing from them!
Sometimes some of our customers stop shopping because they’re not willing to pay high fees.
Having a “free” shipment badge at checkout is key when it comes time to convert potential buyers: take 3wishes as an example – by providing simple descriptive text about how returns are handled and where those emboss.
The more organizations you belong to, the better.
You won’t be able to have a high-quality badge from each one, but it will look good on your website and give customers another reason why they should choose you over other businesses who don’t list any affiliations at all!
Some people think that if a business belongs in two associations or three groups of some kind then their credibility can only go so far as being validated by those specific entities – not true!
It’s great for customer confidence when potential buyers see an organization with strict standards validate something like this because the company is giving itself even more legitimacy than before. Make sure that every time someone clicks on the “About” link under your name online there are lots of logos representing the different thirds.
To have a badge on Google that shows the company’s rating, you need at least 100 reviews.
This is helpful for any business because it can show your customers how satisfied they are with your service and product. It takes an investment of time but will pay off in the end!
The world has changed a lot since the days of information scarcity, and at Reliablesoft we know that SEO is one way to get in on all this change.
So when it comes time for you or your company to rank higher among Google searches, there isn’t anyone better qualified than us!
Paperstreet is not just a company that does digital marketing for law firms.
They are also Google Partners and have badges from other organizations to show their high standards.
People usually look for reviews online to see if a business is worth spending money on.
If they don’t find what they’re looking for, the trust badges come in handy. Owners would use all of their available trust badges when trying to prove legitimacy but this just confuses potential customers who are unsure which badge is more important than others and whether or not it’s even legitimate at all!
Trust badges are a must for any business that relies on the trust of its customers.
A study by Blue Fountain Media found that when they placed these captivating little symbols where people would notice them, conversions increased drastically! The experiment tested two Request-a-Quote forms: one with an important privacy note and another without.
Though there was no difference in conversion rate between both groups at first glance, it is clear from looking deeper into statistics how much more effective placing this symbol can be for your future marketing goals.
One small change to the design of your website’s logo can significantly impact conversion rates.
Blue Fountain Media, a digital marketing company in San Diego reports that their conversion rate jumped from 8% to 42%. This number rose after they added VeriSign Trusted seal on clients’ websites which illustrates how important it is for consumers who are looking at an online purchase or downloading content such as music and apps where legitimacy may be questioned (especially among teenagers), these simple changes make all the difference when determining whether something is safe enough.
As we know, many customers trust logos more than any other piece of information about what you’re selling because companies with good reputations have already taken care of customer satisfaction themselves by providing quality products–that means better conversions.
The research by Baymard Institute revealed that the Norton and McAfee badges are most likely to instill a sense of trust in customers when transacting online.
A survey was conducted for three days, filtering responses from those surveyed. The results show that people feel more comfortable paying with businesses sporting their favorite badge icon on their site – so make sure your store has these trusted brands before gearing up for Black Friday sales!
The store’s shipping and tax fees are the top reason for checkout abandonment.
Baymard did a study that showed this result when consumers were asked about their reasons for abandoning purchases during the check out: As you can see, extra costs being too high is pretty prevalent amongst those who abandon them because of these two factors.
These cost-related causes of abandonment have been specifically addressed by many retailers as they bring in new programs to help customers avoid overspending on orders while also helping businesses reduce administrative costs associated with processing payments at different stages along the customer journey.
This data tells us that the top reasons for cart abandonment are still because of unexpected high shipping fees, which is in line with their research from 2015.
According to Statista’s study on this topic, they found out that the second reason was not having enough products left and being overwhelmed by choices; however, we can fix these problems through product customization!
In a study by Povey & Kriebel, they found that people will trust you more when your brand matches their own.
The authors showed participants the logos of brands and asked them to state if they were familiar with each company. One logo in particular- Energizer’s bunny rabbit- was shown on average five times per participant until it became recognizable as synonymous with batteries.
It is this level of familiarity that can lead consumers to be trusting towards companies and what products are sold there because we feel an association between one thing (the trust badge) which then leads us to associate another product or service offered by these companies (a battery).
The reasoning behind this finding could have something to do with how often our brains need time before
That’s why retailers need to get their Trust Badges placed properly inside of the website or physical storefront location so that they are visible at all times when consumers visit the site.
Did you know that trust badges are less effective when they’re scattered all over the website?
Like, say your customer is skimming through a product page, and then bam! They see a VeriSign badge. It’s not as impactful because it should be strategically placed on each of your store pages – like for instance: before asking customers to provide any personal information or making purchases; especially at checkout.
A Mastercard or Visa badge must be used on checkout pages to let the customers know that the payment process is safe.
The same thing for free shipping badges, it makes customers see that they have fewer fees to worry about.
Your home page could be plastered with Google verified, BBB accreditation, and Paypal verified too!
Having these logos show up in your store will reassure them as well as make sure they’re getting what you said you were going give – a genuine website without hidden costs like other sites might use.
One way to keep your customers happy is by listening and understanding them.
Asking questions about where their pain points are can help you address these issues, which will lead to a better customer experience over time resulting in more satisfied associates at the end of it all.
Major corporations often use the Preply platform to make sure their food is being stored, delivered, and served at all times.
If they are so convinced that it works for them, you know your investors will be too! This makes a great case study as well- not only does iNecta have an established company backing up its product but also has invested in this ERP system themselves.
A good way to win over potential customers and show them you’re a trustworthy business is by mentioning where your brand has been featured.
You’ll want it on your website just like Finli does because when big names in the industry such as Forbes, CNN, CNBC, or ABC feature brands they are instantly trusted more which will help with landing clients and customers alike!
Trust badges increase the value of your online store.
They make it look professional, legitimate, and trustworthy which will, in turn, lead to more sales for you! But when these trust badges are used there needs to be a solid return policy or else customers may distrust both your website as well as any future purchases from that site.
This can result in lost revenue so always honor what you say by making sure all products come with an honest 30-day money-back guarantee if not longer duration where applicable.
Trust is the core foundation of any relationship.
And this also applies to the relationships that businesses have with their customers. When a store establishes trust, it can lead to lots of positive things like increased efficiency and profits for both parties involved in an exchange transaction – but only if they make sure to keep building on what has been established so far as trust between them develops over time through small partnerships such as contests or giveaways.