A study conducted by OneHub found that the most important factor for converting a casual visitor into an actual buyer is great product photos.
Not only will better quality photography make your products look more appealing, but it has been proven to be 3x as effective in converting visitors when compared with low quality or no pictures at all. That’s not where good images stop; they can also improve the image and aesthetic value of your brand!
“But this article isn’t about hiring a professional to shoot and edit product images for you; it’s about doing your own photos, the benefits that come with this approach. Here, I’ll teach you how to take great shots of products which will give them more life in an advertisement or on social media sites like Instagram.”
When a business owner is starting, it can be hard to know where the line of ownership for an image falls.
You must take your own product shots and avoid making yourself vulnerable by using images from other people who might not have given their permission first!
When customers see ads with identical pictures circling them on social media, they may think these are just more products in stock or something old pulled back into rotation when actually another brand is doing this – giving off the impression that both brands offer similar quality products at inexpensive rates.
So if you want to stand out from your competition and make sure potential customers feel confident about purchasing goods through your site (or brick-and-mortar store), make sure all photos belong solely to you.
Do you want to remove the risk of a competitor getting an edge on your business?
If so, it’s time for some creative product photography. By taking steps like creating high-quality images with identifiable details and uploading them directly online or in print catalogs, competitors won’t be able to do any reverse image search without spending hours guessing which products belong to whom!
Plus think about how many times we’ve seen companies make their own mistakes by using stock photos that are not appropriate for what they’re selling.
Save yourself from embarrassment and invest in quality photographs now before anyone else beats you to it!
If you need white background for your product photos, then an infinity cove can be helpful.
This is because it creates the illusion that there’s no end to the photo and helps avoid any odd color contrasts from shadows or reflections off of other surfaces.
You can also use Photoshop if you want more flexibility with editing options.
Like removing backgrounds or adjusting colors in specific areas within your image frame at later stages of production without having to re-shoot additional photographs- making this one handy tool!
Showcase your products as best you can by adding a picture of each product.
If there are many different colors, show them all! Jewelry is a delicate product that deserves to be shown in the best light possible. With macro photography, you can zoom on all those little details- like sparkling stones and intricate designs -allowing customers an up-close look at their purchase so they feel confident about it before buying.
A flash diffuser is a small accessory that can be used to improve lighting in product photography.
One of the best ways for this type of shooting, using a good quality diffuser will help ensure your photos come out well-lit and free from unwanted hard shadows or odd reflections on glossy surfaces. A modern-day photographer must have – their versatility means they’re perfect not just for food shots but also when photographing models whether indoors or outside!
For a more interesting product photo, think about the background.
You have to decide between plain white or one that is consistent with your brand; either way, you can go for something different like if you were shooting lifestyle pictures in an apartment setting on cardboard panels and streamers.
What’s the best way to showcase your product in a photograph?
Keep them all close together, but not too close. For something to look good and appealing on camera (not just when you’re looking at it), there needs to be some space between each item so that they don’t blend into one big blur of colors or patterns.
This will make people want what you have because everything is easy to find with this type of layering strategy! If items are organized neatly in an attractive manner, then customers won’t feel overwhelmed by everything being crammed together as if trying to read words scrawled across the page without spaces in between letters; rather than becoming more interested from seeing how great things can look put over here versus how many images.
Editing On-Demand is a service where your product photography will be touched up.
They also provide white background removal for solopreneurs who are looking to save time and money with their images. Images can be delivered within 24 hours, making it one of the most efficient services on the market today!
You’ve heard the saying, “you never get a second chance to make a first impression.”
This is especially true when it comes to your online presence. Use this DIY product photography tutorial so that you know how best to present yourself and increase people’s trust in what they see on social media.