Facebook is nowadays one of the most important web marketing tools to promote your dropshipping store
You must surely know that Facebook is the #1 social network worldwide. You must also know that many online marketing strategies and especially in dropshipping rely on this channel.
The reason is that it is the only place on the web that has a dense audience (because almost everyone is there nowadays).
The other reason is also that Facebook has a lot of information about each of its users and the targeting is ultra qualified. There is a big chance that the customers of your store are on this social network. And if many know and use Facebook Ads, few merchants think of using the Facebook pixel. Here is everything you need to know about the Facebook pixel: What is it? What is it used for? How to integrate and use it?
What is the Facebook Pixel and what does it do?
The Facebook pixel is a tool used to analyze the traffic on your e-commerce site. Integrated to your website, it allows you to track different actions of your visitors.
It works in the same way as Google Analytics:
- It consists of a code to be integrated to all the pages of your site,
- It allows you to analyze your traffic,
- It allows you to follow your KPI objectives: number of visits, conversion rate, personalized events…
You can use the Facebook pixel to promote your dropshipping website.
The tool will allow you to track the number of sales you will have made thanks to your advertising campaign. Moreover, it allows you to optimize your campaign according to your objectives. Another popular use of the Facebook pixel is to analyze the visitors of your website. Each visitor who visits your dropshipping store will help build an audience for your next Facebook ad campaign.
How to integrate the Facebook pixel on your website?
In order to use the Facebook pixel, you need to have an advertising account on the social network. Once this phase is completed, you must create your pixel (go to this page: https://www.facebook.com/events_manager/pixel/). Then, Facebook will propose to give a name to your pixel. And once all these steps have been completed, you can integrate it on your site. Here is how to integrate and use the Facebook pixel:
Using an integration or the tag manager
For the simplest solution, Facebook will explain the steps to integrate the Facebook pixel via Google Tag Manager. But if your site is under one of the big CMS like WordPress, Magento, Prestashop, Shopify, Dropizi…, the integration is easier.
Indeed, depending on your choice, Facebook shows you explicitly how to integrate your pixel.
This can consist of downloading and installing a plugin (for WordPress), or inserting your pixel ID in your site’s settings (for Dropizi).
One of the most important advantages of CMS
is that they include by default tools to manage the different events occurring on your site. They will automatically create the “views”, “purchase” and “add to cart” events or even the tracking of the order amount in order to allow you to accurately track the ROI of your campaign.
Install the code manually
This method applies to homemade websites or when you simply don’t want to install a plugin. The manual integration of the Facebook pixel consists in copying a code provided by Facebook that you will paste in all the pages of your site.
Once the integration of the code is done,
You will be able to create personalized audiences according to the criteria you have defined: visits to your entire site or to certain pages according to the URL for example. However, you will not be able to track your sales figures.
Send instructions by email
If you don’t manage your site yourself, but rather entrust it to a webmaster, an agency, or a freelancer, Facebook will allow you to send instructions via email to the person in question. They will then be able to integrate the Facebook pixel without any constraints.
Facebook is a very powerful vector to communicate effectively with your target.
The different tools that the platform offers allow you to further optimize your dropshipping strategy. And the Facebook pixel is an important feature to follow the evolution of each campaign you launch. Whether you want to target the right people, evaluate the results of your ads or achieve more conversions, this tool is not to be overlooked. And now that you know how it works, all you have to do is integrate it and improve your sales!