The dream of many e-merchants is to see their online store on the first pages of search engines
Indeed, this represents multiple advantages, both in terms of awareness of the site, and in terms of its turnover. When a site is visible to Internet users, it will automatically generate traffic, which translates into increased sales. To do this, here are some tips that you can adopt to successfully improve the visibility and positioning of your site.
These tips come from an infographic I really like, found on the site: https://www.intuiti.net
The migration to Https
If you want to be better positioned by Google, your site must no longer show the mention “site not secure”, especially in e-commerce. If you want to gain the trust of users, but also of search engine robots, it is wise to opt for this migration. This will have a positive impact on your positioning and your referencing in the long term.
As more and more Internet users use their cell phones to surf online and to make purchases, it is wise to make sure that your site is adapted to this need. In this case, it is important to offer a responsive site that presents the same content for the mobile version as for the desktop version.
The loading time
In order to attract users and the favor of Google, please reduce as much as possible the loading time on your e-commerce site, especially since it can influence the conversion rate of people who visit your store.
You can’t do without keywords if you want to improve the ranking of your online store. So, think about choosing the right keywords, especially for long-tail keywords, they must be precise.
The tree structure
When setting up your sections and your content, you must also take into account the internal network of your online store, in order to simplify the navigation of Internet users, but also of search engine robots. To do this, plan to set up a keyword per section.
As it is an e-commerce site, the percentage of chance to find yourself with duplicated content is quite high. So, when you write the descriptions for your products and you have different products similar to other sites, please be careful in writing them. Also be careful not to copy content published by other online stores, copy and paste is punished by search engines.
Indexing is an essential step in SEO strategy, so for your online store, it is recommended to index only the most relevant pages. For this, please refer to the queries entered most often by Internet users.
The internal engine
By referring to the information provided by your internal engine, you can make corrections related to your SEO strategy and refer to the needs of people who visit your site. This will have a major impact on identifying your landing page.
The weight of images
Having beautiful and attractive images is great for attracting the attention of buyers, but in case they are heavy, they could cause bugs in your site, and slow down its loading speed. So, remember to have the right size for your images, without losing their quality.
Micro-data, or structured data, will allow robots to understand the content of your page and facilitate the task of indexing thanks to the interpretation of this data that you have published on your site.
UGC or User Generated Content
By putting users at the heart of the creation of your content, such as in the FAQ section, reviews, comments, and others, you can get unique content that is most appreciated in the eyes of Google. This will influence your positioning, but also the confidence that users can have in your products or services.