Some people believe that blogging is a thing of the past.
You might be one of them and thinking about starting a blog in 2021, but if not you should think again because many eCommerce merchants are realizing how effective blogs can be for their business so it’s no surprise they want to learn more about how to start one as well.
Your blog can be a powerful nurturing tool for your business, and the benefits go beyond just SEO.
HubSpot found companies that publish at least 16 posts every month see about 3.5 times more traffic than those who post four or less!
And if backlinks are part of your strategy, you’ll find links to other sites on blogs 97% more likely to come from reputable sources rather than spammy ones like Wikipedia or Blogger (maybe because they’re professional writers).
A blog also increases inbound links by 97%.
Furthermore blogging is not only an opportunity for content marketing but it’s one way we have control over what people think about us – don’t underestimate this power! Done right, blogging can help bring in traffic and sales for businesses Don’t wait for someone else to do it. Get involved and start making decisions!
Blogging can have tons of benefits for eCommerce businesses.
If you’re just getting started on creating a blog, it’s important that first define your goals. What are you hoping to get out of your blog?
This will inform your overall blogging strategy and ensure all efforts are cohesive and helpful for business If you already have an eCommerce store set up, the easiest way to start a blog is just by turning it “on.” It’s as simple as that!
However, if you don’t have one or yours isn’t compatible with having blogs on its platform then find another tool.
Although there are many different platforms out there for blogging in 2018 and each has its own pros and cons; however, WordPress will be your best bet because not only does it offer so much more than any other service but also offers free hosting which saves time.
Hosting your own blog is the best way to get people interested in what you have to say.
It’s ideal if it’s at the same URL as your online store or a version of that URL, for example, “http://yoursite.com/blog” or “https://www.yourstorename.com/blog”
Each platform has its own design and customization options when it comes time for building out your site so be sure to do some research on which one will suit you best!
For those who are looking into customizing their website with WordPress themes, here are our favorite places where we find quality WordPress designs without breaking the bank.
As a visual brand, your blog should be legible and easy to read when it comes to the font choice.
Imagery is also important so make sure you have plenty of room for large photos or thumbnails as well!
The number-one question I get asked is, “What should you say on your blog?”
Unfortunately, there is no one-size-fits-all answer to this that will work for every person. The real answer lies in figuring out what speaks to your audience and aligns with the goals of your business as a whole while also using formats that are easy enough to maintain consistently.
A great way to start experimenting if you’re just starting would be by trying different types of content
Like video or photo essays before settling down into something more structured such as an interview series or list posts (e.g., Top 5 Tips). This allows you time to figure out how much content variety resonates with readers without feeling overwhelmed at first!
Conduct keyword research, check forums in your niche and look at customer support queries to find out what people are asking. This will help you hone in on themes.
From there, you can build content ideas around answering those questions.
One of the most common mistakes that entrepreneurs make is not taking time to plan a marketing strategy before they launch their product or service into an already crowded marketplace full of competitors who have been established for years with loyal customers willing to pay top dollar for just about anything (including competitive offerings).
You need something new-something better than anyone else has offered so far!
So here’s how I do it: Conduct keyword research by looking up popular search terms related to my idea using Google Adwords Keyword Tool.
If you find it difficult to talk about yourself, have a discussion regarding something that is going on in your industry.
Offer your opinion or unique perspective and this will create authority within the niche, fuel social media posts, and give readers an incentive to come back for more content.
A few ways to fill up your blog’s calendar are brainstorming “best of…” round-ups related to people from different industries who share knowledge as well as their personal experiences with certain topics. “Don’t waste time creating content, just let your biggest fans do it for you!” This is the mantra of social media marketers everywhere.
We don’t need to produce our own material when we can repurpose product reviews or curated social posts.
Sometimes all these require from us is some editing and formatting! So now that I’ve convinced you why writing isn’t a requirement in marketing, I’ll talk about how we should take advantage of this by using user-generated content on blogs like ours.”
The perfect article is a balance between information and entertainment.
When done right, readers will be able to find the information they need without feeling bored or disinterested by text on their screen. Text can also have an emotional impact of its own – when it’s used well in conjunction with imagery, this can go far beyond mere words alone ever could!
Today’s content-hungry browsers won’t settle for anything less than engaging visuals alongside your finely tuned prose (nobody likes bland pictures).
Posting the content isn’t enough
Today you’ll want to make sure those crucial visual elements are communicated effectively as well. Remember: compelling photography goes much further.
We all know that Facebook is the world’s most popular social media platform.
It has helped to connect hundreds of millions of people around the globe and provide a common gateway into our personal lives, where we can share photos with family members or post updates about what we’re up to on any given day.
But did you also know that it provides us as marketers an incredible opportunity for retargeting potential customers who have engaged with content but haven’t converted?
By leveraging tools like Outbrain and Taboola, which are both free advertising platforms designed specifically for blogs (much like Google AdWords), advertisers can now reach audiences they might not otherwise be able to access without spending thousands upfront in promotion costs!
So how do these work exactly?
Well, one-way Blogging is not for the faint of heart. It takes patience and consistency to see results, but it can be done with a little ingenuity in growing your audience first!
It is a well-known fact that blogging can be an excellent way to make money.
In order for this type of business model to work, the blogger must promote their products and services as much as possible in order for them to generate revenue from advertising or affiliate marketing opportunities.
However, there are some other ways bloggers have found success monetizing their blogs too!
Every blog is different but here are 3 universal truths about making money with your blog:
- Put your audience first;
- Invest time into long-term efforts (or it won’t happen);
- Review analytics data often so you know what’s working best on your site- if anything at all.
One popular option Bloggers take when trying to make more income off of their sites involves promoting brands through sponsored. Think of your blog as a business, not just an outlet to promote what you’re selling.