The European dropshipping market for e-commerce is growing more and more each year
It is therefore important to be aware of the latest trends, in order to be able to anticipate our competitors’ decisions. Adopting a niche strategy can be a winner… or not.
According to data provided by BigBuy
Europe’s leading dropshipping wholesaler, evaluating online shopping trends gives us an insight into where the market is heading. That’s why they’ve provided us with the top 3 products their customers have sold the most since the beginning of 2020:
Top 1: TVs
Selecting top brand products for dropshipping is always a winning strategy. Customers already trust well-known brands and electronics are always among the best-selling products. Televisions, in particular, are among the most sought after, like this Phillips Smart TV. Smart TVs are always a good option for dropshipping; you just need to find a reliable supplier.
Top 2: InnovaGoods brand products
The European brand InnovaGoods is a commercial success, according to these dropshipping experts. It’s secret? Trendy products with high-profit margins. Their best-selling products cover a wide range of references, from beauty products to body-building machines, beer dispensers, toys for the little ones, or kitchen gadgets. This brand stands out for the quality and original design of its products, which make them sought after by the most demanding customers.
These are impulse products, so if you use them as associated products for cross-selling, they will help you increase the average ticket of your store.
Top 3: Toys
In the home, spending on younger children is often the largest part of a family’s budget, which is why these products are also among the top sellers online. Focusing on a niche market like toys can also help boost your company’s sales. Board games, costumes, puzzles… the possibilities in this category are numerous.
The best strategy is probably to sell the products well in your e-commerce
As we’ve already mentioned, the best strategy is probably to sell the products well in your e-commerce, and thanks to this guide provided by BigBuy, it’s now also a bit easier to implement.