If you’re looking to improve your product page conversions, take a look at one of the most important contributors – high-quality images.
Fancy professional photography can go a long way in improving conversion rates and showcasing products with clarity that potential buyers are sure to appreciate.
After years of shooting and editing product images for clients, I’ve come to realize that it is unlikely your photos will sell the products themselves.
The most important thing you can do as a small business owner or entrepreneur is shoot great-quality (and natural-looking) imagery to tell your story engagingly. In this article, we’ll share tips on how best to capture these moments with artificial light setups and apps such as Photoshop Express!
Taking product images on your own can make you stand out from the competition.
Customers may see the same advertisement over and over again, but seeing a new image could be what they need to purchase your products. We all know the power of a good visual. It can make or break your marketing strategy, but did you know that bad photos could be costing you more than just money?
The key to standing out from competitors is having high quality product photography and images.
Competitors may do a reverse image search on their popular products to find who’s selling similar items so they can better compete with them; however, if someone else can’t take an identical photograph due to unique branding (ie: watermark) then there will not be any need for photographers looking up other brands because no one would have exactly what yours looks like!
A seamless background can be created by using an “infinity cove.”
The infinity cove is a curved, all-white space that gives the appearance that it goes on forever. A filter is also another way to remove any backgrounds in your photos and have only one white background for your product shots.
Images are an important and integral part of any website.
Customers will often visit a store online to find the product they want only for it not to be available in pictures on their site. It is best practice to have one image per item, with each having different color variants if possible so customers can see what your products look like outside just black or white options before buying them!
If you sell jewelry or a product with fine details, using macro settings on your camera can help customers see the little things.
These zoomed-in lenses will make it so that they have an up-close view of every detail because this is what makes them feel confident about their purchase.
In the world of product photography, a flash diffuser is an essential accessory.
A good flash diffuser can help you achieve excellent lighting without getting that harsh light or dark shadows on your subject. With added softness and even illumination, using one in this context will ensure wonderful photographs from start to finish!
A plain white background is the standard look for product photography, but you can really enhance your products with different backgrounds.
You might choose to have a lifestyle shot of someone using them so that potential customers feel like they’re one step closer to owning it themselves. Or maybe use streamers and fabric or wood panels as part of any photoshoot if you want an earthy aesthetic?
Take some time before getting started on creating your photos to think about what kind of environment would make sense for showcasing your product!
With the rise of social media, it is imperative to have beautifully taken product shots.
Mistakes such as poor lighting or poorly arranged sets can often lead consumers away from your products and towards those of a competitor.
To avoid this pitfall, keep in mind that when arranging items for photographs:
Do not pile them haphazardly! An organized set will look much more appealing than an unorganized one – take care with your spacing too because if you are packing things close together they may seem like just another piece instead of a stand-alone item.
Image Editing On-Demand is a service where your product photography will be touched up.
They’ll also remove the background for you! For solopreneurs, this can save time and money; images are delivered within 24 hours from when they were sold to make it one of the most efficient services out there!
Proof Photo Reviews lets customers leave reviews on businesses so that others in their shoes know what to expect before making an appointment with Image Editing On Demand or another business like them.
The way people see your business often starts with how you present yourself online.
If this quality is too poor, customers might think that what they buy from you will not be high-quality or reliable. Fortunately, if the visual appearance of your company’s website and social media posts isn’t up to par (or worse), there are DIY products out on the market for making excellent product photography at home!
One such tutorial can give businesses step by step instructions about using natural light sources to capture stunning photos in their own homes without breaking a sweat – so take some time today and make sure that those all-important first impressions count just as much now as it does down the line when someone decides whether they want to become loyal consumers.
So you’ve been saying that your photography hobby has turned into a business.
You might be wondering how to create an eCommerce store and sell the photos, right? Well, it’s your lucky day, because we have some easy steps to get you there!
- Create an inventory of all of the products on sale in your shop or website by taking pictures at different angles with each product so it’s easier for customers find what they’re looking for when scrolling through listings.
- Set up social media pages (Twitter accounts, Facebook page), as well as set access levels if any followers are allowed direct contact information from this account/page.
Remember: always abide by privacy laws where applicable – some countries may not allow private companies.