The dropshipping business is still growing and evolving to meet the market trends!
More and more options are available for drop-shippers and the online sale without stock offers today several opportunities to sell online! For a few days now, I’ve been hearing more and more about a method of dropshipping that’s really catching on: the single-product site. Many sellers are starting to launch single-product sites and manage to generate an impressive turnover! But what is the mono-product? Is this business trend really effective? And how to create a single-product site? In this article, I share with you my latest findings!
What is a mono-product site?
The principle of the mono-product? Sell a single product with a dedicated site. This store generally includes only one page, the home page. It works like a landing page and allows one to focus on the same product. I discovered this practice a few months ago but I had never really heard and seen a single-product store… Until yesterday!
How to create a single-product store?
The e-commerce solution specialized in dropshipping Dropizi has unveiled its great new feature: the creation of a single-product site. They organized a life to present the different aspects of this feature and also published an article here. The concept is quite simple. When you create your dropshipping website, the WiziBlocks system (that I presented to you in this article about Dropizi season 2) allows you to add a “mono-product” block directly on your homepage. This block will allow you to highlight your product! Here are the different templates they offer:
With these different blocks
You are sure to make a beautiful homepage for your single product site! Once you’ve added the block with your winning product and your homepage design is complete, all you have to do is add a payment method to start selling. If you want to test the mono-product for free, Dropizi offers you 15 days free!
The advantages of a single-product site
E-commerce and ease
If you already have an online store with several products, the principle of the mono-product is to choose a product that is a winner to boost the sales it generates. And if you don’t have a website yet, you look for a winning product and you create an e-shop dedicated to this product. It’s as simple as that! A single-product store makes the world of commerce and online sales quickly and easily accessible!
A simplicity of configuration and management
E-merchants tend to say that the configuration of an e-commerce site is quite long: creation and editing of product sheets, adding images, creating categories, managing inventory, managing returns, etc. With a single-product site, everything is easy to set up! (Especially when you choose an e-commerce solution like Dropizi which is very easy to use). You only need to create one product sheet, it’s your homepage. Inventory management is also simplified since you only have one product. And if you have returned, it’s also easier since it’s always the same product.
I keep saying it on my blog, the niche is crucial to succeeding in dropshipping. You must specialize at all costs to stand out from the competition and have the chance to succeed on the internet. The mono-product is the perfect answer to this problem and offers you the possibility to focus on a single niche product!
The brand image
If your site presents only one product, it is much easier to communicate around your brand and your store. Between the different messages, you will transmit and the different visuals you will choose, everything will be much easier to build your brand image. You will easily make the user understand what your product is and what your arguments are. At no time will the visitor be lost on your store!
What could be more convincing and reassuring than a store that sells a single product? The users who will visit your site will discover all your expertise and your knowledge of the product. This element is essential and will considerably boost your sales!
As you can imagine, a single product to sell greatly simplifies the marketing strategy of the different levers: Facebook advertising, Google advertising, natural referencing, blog, social networks, etc. All the visitors you will attract to your site will arrive on a landing page. Your marketing actions will therefore be focused on your page and your product! The communication axes will be easier to set up and the traffic, much more qualified.
On a mono-product site, conversion is much more efficient. You lock your customers in a tunnel and their only choice is to buy your product! Moreover, on solutions like Dropizi, you can easily integrate urgency to push buyers (urgency bar at the top of the site, people buying on the site, countdown, promotion, etc). For all these reasons, you will have understood, the single product store is an excellent choice to succeed in e-commerce and dropshipping. It is an exciting adventure accessible to all online sellers.
The disadvantages of a mono-product site
As in any business, the single-product store can have negative points but for the time being, there are only two that can put obstacles in your way: the choice of the winning product and the marketing strategy.
The choice of the product
You only sell one product. That product must sell. If you have chosen the wrong product, you risk selling nothing. You will have made efforts for nothing at the level of the creation of your store and can spend budget unnecessarily. But fortunately, a mono-product site can easily be recreated!
The other important point, if you have a winning product, is to have a strong sales pitch. It is a unique product, so it is not always easy to work on the content of the site and find the right sales pitch. You need to put in place a web marketing strategy that works! In order to launch your business effectively, you need to be trained and advised. And here again, the Dropizi solution hits hard. As soon as you sign up to the platform, you get complete and free training that teaches you how to use all the marketing levers to succeed. Now that you know pretty much everything about creating a single-product store, all you have to do is create your own!