One of the most important factors
When undertaking any type of internet business the wise and correct decision is to focus on a specific market niche. The fact is that, unlike the “mall” concept that you are used to finding in many physical stores, the trends on the internet (and, increasingly, although less flexibly, in physical stores) are completely different and hold that, in order to be successful in an online business, one of the first principles to follow is to try to find a solution to the specific demands of well-defined segments.
This is precisely the same thing that happens with dropshipping businesses
One of the main key elements to follow if you want to start making money with dropshipping is precisely to have the ability to choose an innovative and profitable market niche. To help you achieve this and make your e-commerce increasingly relevant, we have put together what we believe are the main key elements to selecting that market segment that high demand can hide.
Set concrete goals for your online store
One of the first things you need to keep in mind when choosing the market segment is that with your online store, you need to be able to provide relevant information to a collective, more or less large, of people who have a problem. It is a problem concerning a product or product line, those of your online store, that they will solve.
How do you identify these problems and know how to solve them? Here the key is to understand your client and to know the difficulties that may arise during their search.
What is the “ASL” of your dropshipping business?
What we call ASL (Age, Sex, Location), is another key element to exclude and choose market niches. We share with you some keys to each of these differentiators.
The age of your potential customers can be a key factor in the failure or success of your dropshipping store.
It is not about falling into the simplistic thinking that consists in saying “young people don’t have money, they won’t buy anything from me” or “people over 50 don’t buy on the internet because they don’t know”.
Nowadays, any user, regardless of age, is likely to find products that meet their needs through the internet
So you’re not just trying to attract the attention of users who are between 30-45 years old. As for the gender you are targeting, according to the latest studies, women often tend to buy more products online while men make large purchases. So what should you focus on? This will depend on your goals and needs.
Finally, location or, in this case, geolocation, can also be a key differentiator in identifying the right and perfect niche
Why not focus on these types of niches located in a specific geographic space? This seems to be an idea that goes against the very definition of the internet (world without barriers), but it can be a key to success if it is well thought out.
Innovate in your e-commerce without fear
Do you think everything has already been invented? You are wrong! Even if it seems that today we can’t live without it, the internet is still a new world that has yet to be explored, so you can find new and innovative ideas that will help you get inspired and choose the perfect niche for your dropshipping store.
Here again, we find a concept widely used today Added value
Choosing a little-explored niche doesn’t mean becoming an inventor but rather being a “reinventor”, meaning that you offer different alternatives on the same product or service.
Finally, some ideas for choosing the niche
Well, so far it’s mostly about theory, however, can you see some concrete examples of market niches?
In our blog, you can find some examples of niches to start an online store or dropshipping:
Dropshipping original gifts:
original gifts are increasingly in demand and you can also find even more original product ideas.
The best dropshipping perfume suppliers
selling perfume on the internet is booming today, as it is one of the most successful online sectors.
Dropshipping products for Sex Shops:
this is one of the sectors where you can find more dropshipping suppliers and where you can satisfy more customer demands.
Have you already chosen a niche for your dropshipping business? Please consult us if you have any questions.